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Why can’t I just turn SEO on/off like I can with Paid Advertising?
Short Answer – SEO is not a physical system or tool like Google Ads. SEO is the practice of improving your website so that you rank better.
Longer Answer – With ads, it involved a manufactured tool such as Google Ads, Facebook Business Manager, ILSs, etc. You set up your account, create a campaign and pay money when someone clicks on that campaign.
SEO doesn’t have an account or a campaign.