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Reporting – Overview

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Sessions are the total number of times a user visited the website in the given timeframe. This includes all sources.



Pageviews are the number of times any page was loaded on the website. Because users tend to view more than one page in a session, this number will typically be higher than sessions. This also includes pageviews from all sources.


Total Leads

Total Leads are all the leads of any type that came through the website in a given timeframe. This does not take into account leads directly on ads, such as click-to-calls, or leads from off-website sources like calls from Google My Business. 


Traffic Over Time

Traffic over time is a time series of all website sessions so you can see trends in your traffic based on the timeframe.


Top Traffic Sources

Top traffic sources is a breakdown of website sessions by type of traffic. Traffic types include: 

  • Direct/none – Traffic with no source, meaning the user typed in the URL directly into their browser or has the website bookmarked. 
  • Referral – Traffic that results from users clicking a link to the website on any website that isn’t a search engine. Examples include local listings, ILSs, media websites, corporate websites, etc.
  • Organic – Traffic that came from a search engine like Google, Bing, and Yahoo.
  • Paid/CPC – Traffic that came from any ad. Typical ad platforms include Google Ads, Bing Ads, and Facebook Ads.
  • Email – Traffic that clicks to the website from an email campaign.
  • Social – Traffic that clicks to the website from a social media platform like Facebook, Twitter, Instagram, or LinkedIn.


Top Lead Sources

Top lead sources reflect all of your website leads broken up into which sources they came from using “Last Touch Attribution”. Last touch attribution means that whatever the last source the user was on before clicking to the website and converting, that source will be attributed to the lead. The source categories are the same as they are for traffic types.