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Reporting – Lead Conversion Tools

Table of Contents

CHABOT

Chatbot

This widget is an overview of chatbot performance.  Event Category should always be 30 Lines Chatbot.  Event Actions are how we classify events within the bot. 

  • Leads are conversions when someone provides info (like a website contact form).
  • Residents are when a current resident interacts with the bot
  • Users are total number of people who interacted with the bot over the time period
  • Prospects are users who aren’t current residents.

 

Chatbot Conversions

This number is the same as “Chatbot Leads” from the previous widget pulled out for greater visibility.

 

Chatbot Cost per Lead

This number is the number of leads over the given time period divided by the cost of the product in months. Note that this metric will only make sense when looking at a 30 day timeframe.

 

LEASE MAGNET

Lease Magnet

This widget is an overview of Lease Magnet popup performance. The rows will be split up by how many types of lease magnets exist in the given timeframe.  Typically this will be “Desktop” and “Mobile,” but might include specials, COVID notifications, etc.

 

Event actions are divided between impressions and conversions:

  • Impressions are times that someone loaded and looked at a popup
  • Conversions are the times that someone filled out info and submitted information

 

Lease Magnet Conversions

This number is the total number of “conversions” from the previous widget pulled out for greater visibility.

Lease Magnet Cost per Lead

This number is the number of leads over the given time period divided by the cost of the product in months. Note that this metric will only make sense when looking at a 30 day timeframe.

 

TOUR SCHEDULER

Tour Scheduler

This widget is an overview of Tour Scheduler performance. The event actions are a product of Calendly and are dividing up as follows:

  • invitee_event_type_page – a user opens up the actual scheduler
  • Invitee_meeting_scheduled – user schedules a meeting
  • Invitee_scheduling_page – a user arrives on the webpage with the scheduler on it
  • Invitee_select_day – user selects a date
  • Invitee_select_time – user selects a time

The Event Action with the most significance to us and clients is “Invitee_meeting_scheduled” which signifies a lead in a tour scheduled.

 

Tour Scheduler Conversions

This number is the number of “Invitee_meeting_scheduled” event actions from the previous widget pulled out for greater visibility.

 

Tour Scheduler Cost per Lead

This number is the number of leads over the given time period divided by the cost of the product in months. Note that this metric will only make sense when looking at a 30 day timeframe.