Total Emails Sent

This is a cumulative number for all the emails sent across all the steps of all the campaigns we’re tracking. 

Open Rate

Email Open rate is the percentage of emails opened that were sent.  Industry average is 16%

Total Clicks

Total Clicks are clicks in the campaign. This can include both clicks to the website as well as other clicks (social buttons, etc).

Click Rate

Email click rate is the percentage of clicks that happened per emails sent. Industry average is 1.5%

Clicks Over Time

Clicks over time is a time series display of clicks by day, week, or month, depending on the defined time period

Clicks by Campaign

Clicks by campaign shows the clicks for each step in the drip or campaign type. This can help determine interest in different parts of the campaign.