By paying close attention to the KPIs outlined in our “SEO & Look, Learn, Lease, Love Funnel.” The single most important KPI for SEO is organic traffic. SEO is focused on improving the overall search authority of a website. The combination of SEO content pages, local listings, and site optimization should increase rankings and therefore your organic traffic long-term.

There are of course many other data points that can help track and diagnose “how your SEO is doing” like keyword rankings, organic CTR, and many more, but we find that distilling everything down to organic traffic can help provide the best “at a glance” insights.