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Do Google Posts impact my SEO/Local SEO/Ranking?
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Yes very much so, for a couple of reasons.
- Keyword strategy in Google My business (info & posts) is just as important as on-site content keyword strategy. Google crawls your GMB listing just like they do a website and indexes the content.
- GMB engagement is over 25% of Google’s algorithm for the local pack and map searches. Engagement on Posts IS engagement on your GMB listing.
- Post engagement can lead directly to website traffic with is also a huge factor in ranking (see Alex’s question above)